Our team headed to Salt Lake City, Utah for the first-ever exclusive runway event for Maggie
Sottero before they will make their debut in-store! Soft as petals and timeless as heirloom
jewels, the gowns in the Spring 2025 collection embody femininity and romance.
Welcome Party: Garden Soiree
● The Garden Soiree was in the Courtyard at the Grand America Hotel in Salt Lake. Major
French romance vibes! Also, the hotel was straight out of Bridgerton - leaning into the marble and gold, with elegance all over. (Check out the hotel here!)
● The event had tons of delicious appetizers, and beverages to enjoy during. While enjoying local stores, and mingling with the Maggie Sottero team.
● Our team got to walk the VIP ‘blue carpet’ before entering the event.
● Viewed a couture gown showcase from local Fashion Design Students. Maggie partners
with a local university as a mentor program. Students got to use discontinued fabrics, and materials to upcycle a new look.
● We sat alongside the runway for an interactive fashion show! Previewed Maggie Sottero
and Sottero Midgley Spring 2025 gowns.
● They had aerial dancers, caricature drawers, gift bags, and a DJ to end the night.
Enjoyed Education
● Our team participated in an educational seminar to better understand how to ‘Navigate Today’s Bridal Era’. We set a new vision for ourselves, the team, and our brides. Talking about what we do well and what we can always improve.
● We reviewed and made a statement on how we always strive to be educated up to date to best serve our brides.
Boutique Buying Experience
● Maggie Sottero’s team set up a Mannequin Gallery with 100 Mannequins for us to view the
gowns from the runway. We walked through and got to touch/feel styles up close.
● We then worked incredibly hard to narrow down what styles, colors, and sizes to bring into our Boutique.
● Styles were very whimsical and romantic. We saw a lot of luxe textured fabrics!
Ballgowns are making a comeback in a big way! Very regal and has royal vibes. Also seeing
sculpted bodices. We are SUPER excited about the styles we picked, now we just have to wait
until Spring 2025!!
We had some fun, great food, and got to enjoy the company of a wonderful team we work closely with! Making the tough decision as to which dresses will be coming to our store was difficult, as I am sure you can imagine, but we cannot wait to see all of our beautiful brides showing off the Maggie Sottero line next season!
Ivory Rose Bridal Boutique is Appleton, Wisconsin’s ONLY exclusively bridal store. We have made it our mission to bring our brides the best & latest wedding dresses, veils and other accessories from our favorite bridal designers. Every bit of what you experience with Ivory Rose has been intentionally curated to make you feel empowered & comfortable while saying Heck Yes! to your dream dress. Our passionate stylists support and uplift and are dedicated to creating your beautiful bridal experience. Book your bridal appointment today and let's find your dream wedding dress together!